PURA, a gentle yet powerful daily cleanser designed especially for oily & acne-prone, combination and congested skin. 
Infused with the purifying power of Salicylic Acid and Willow Bark Extract, this formula deep cleanses and unclogs pores, helping to reduce blackheads, whiteheads and breakouts. 
A purifying, acne-fighting and oil-balancing cleanser designed to deeply cleanse, exfoliate and calm the skin.
 
SKIN ISSUES ADDRESSED:
 
    •    Acne & breakouts
    •    Clogged pores & blackheads
    •    Blemishes and uneven skin tone
    •    Inflammation and irritation
 
KEY INGREDIENTS
 
Salicylic Acid (BHA)
A powerful exfoliant that penetrates pores to dissolve oil and unclog them, reducing acne, blackheads and whiteheads.
 
Willow Bark Extract:
A natural source of salicylic acid, it soothes inflammation, gently exfoliates and helps refine pores.
 
Witch Hazel Extract:
A natural astringent that tones the skin, reduces oiliness, tightens pores and calms irritation.
 
Turmeric Extract:
Offers anti-inflammatory and antioxidant benefits. Helps reduce blemishes and brightens skin tone.
 
Neem Extract:
Known for its antibacterial and purifying properties, neem helps combat acne-causing bacteria and soothes irritated skin.
 
 
KEY BENEFITS:
 
Deep Cleansing: Removes dirt, oil and impurities without disrupting the skin barrier.
 
Exfoliates & Unclogs Pores: Salicylic acid and willow bark extract gently exfoliate to prevent breakouts.
 
Controls Oil & Reduces Shine: Helps regulate excess sebum without over-drying the skin.
 
Soothes Inflammation & Redness: Turmeric, neem, and witch hazel provide antibacterial and calming effects.
 
Supports Clearer Skin: A targeted formulation to prevent breakouts and promote a smoother complexion.
 
With regular use, skin appears clearer, smoother and more refined. 
 
 
 
BEST SUITED FOR:
 
Oily & Acne-Prone Skin: The formula targets excess oil, clogged pores and breakouts.
Combination Skin: Offers a balance of cleansing and hydration, suitable for mixed skin types.
Dull & Congested Skin: The exfoliating action helps brighten and refresh the skin.
 
WHO MAY NEED A DIFFERENT CLEANSER:
 
Very Dry or Sensitive Skin: The presence of salicylic acid and witch hazel may be slightly strong for highly sensitive or dehydrated skin types.